*Did you follow the asterisk to the footnote? Good. So G+… I kind of thought of it as the graveyard of social media until I read this article about how it’s actually the most useful social media tool in an author’s tool belt for establishing online authority. Check it out.
We all know by now that the days of an author writing novels in an ivory tower are long gone. Sure, we can still do that – my ivory tower is a bed with a broken footboard (long story) – but we’re also creating content that we disseminate through the ever-growing cloud. Facebook, Instagram, Tumblr, Pinterest, Twitter, G+ *, and any other number of social media sites that have yet to really explode are patiently waiting for writers to figure out how to maximize their potential.
Hey – remember blogging?
Yeah, it was that thing where we wrote words that people read.
Some time ago I questioned whether or not blogging was still a valid outlet for authors in a world with an ever-shortening attention span. People want 140 character snippets. People want pictures. People want an easily digestible glimpse of you.
But here’s the thing – I’m a writer. And I’d like to think that most of my audience is comprised of readers. So I blog. I do all the others things too (boy, do I ever), but blogging remains my focus. I’ve questioned that. I’ve asked myself if I’m wasting my time creating blocks of text when people really want one sentence and a picture of my cat.
And then I was contacted by Robin Houghton, who was writing a book for Writer’s Digest called Blogging For Writers: How Authors & Writers Build Successful Blogs. She wanted to talk to me about my blog and social media outreach. It was kind of amazing to get that kind of recognition, and I was even more flattered when she sent me a copy, which I devoured.
Yes, the fulfillment was totally awesome and then… I got sucked in by the book. It reaffirmed to me that blogging is still a useful and valuable tool for writers to reach our audience. In some ways, I’d argue that it’s the best tool for us to use. Any personality can use the other social media outlets, and use them effectively.
But can they write?
I’ve been blogging for years, and this book still taught me a thing or two. Even better, it walks the uninitiated through starting a blog from scratch on either Blogger or WordPress, and explains the pros and cons of each. Worried about content? This books walks you through how to create engaging posts, and make them visually attractive as well. It even has a breakdown of how to use various social media outlets to get your blog noticed, and drive traffic. (Ahem, look for some screen caps of me in there).
So… I thought maybe you might want to check it out. Yes, the giveaway I’ve got marked below has a TON of entries, but there’s a reason for that. It should give you a little tour of what’s out there in social media, and how to use it. I’m pretty much everywhere, so you can go take a glance at me and see what I’m doing in all those places, then decide if it’s the kind of thing that you might want to do to up your exposure as well.
And if you’re not sure, I bet this book will help you figure it out 🙂